Is your company product-centric or customer-centric?

Far too many companies are more concerned about pushing their products than cultivating long-term customer relationships. They’d rather design, build, and promote the latest “thing” – but all the while, they forget that actual humans […]

User Experience|

Little is the new big

Just like a tiny rudder can steer a large ship, so also can your tiniest marketing actions make a colossal impact.  Case in point: At our local Starbucks the other day, I ordered 2 small […]

Customer Service|