Honesty
Isn’t just the best policy. It’s the only policy. Once you lie, deceive, misinform, etc. – the trust is broken. And trust is something that takes quite a long time to earn, and only a split […]
Do your users enjoy you?
Not, “do your users tolerate you?” But do they genuinely enjoy you?
Your services. Your employees. Your website. Your packaging. Your store. Your hold music. Your parking lot. Your emails. Your tone of voice. Your documentation…
If they don’t […]
On Coding
We’ve been building websites from scratch for quite some time now. And every time we do, it’s a new adventure. There are different requirements, different user needs, different fonts, colors, layouts, information architectures, and business goals. […]