About Stephen Karpeles

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So far Stephen Karpeles has created 28 blog entries.

Love wins.

After seeing more images and videos of the man who was ripped off the United plane – ferociously and violently – the saddest thing is that the aviation police didn’t stop. They tried to remove […]

January 15th, 2018|Customer Service|

There once was a marketer named Steve…

There once was a marketer named Steve
Who found it hard to believe
That all his customers would want
To daily and weekly receive
A letter about his stuff,
And he thought they’d had enough.
Until one day he saw
That no […]

January 2nd, 2018|Marketing|

The best strategies

…are the ones that put the customers/users/clients first.

It’s tempting to think your bottom line is more important than your user base. But as soon as you start to believe it is, your user base will stop […]

December 10th, 2017|Salt., Strategy|

On taking care of your own

When’s the last time you asked your employees how they’re doing?

And not just on projects. I mean, really, truly, sincerely asked them how they’re doing? How’s their family? How’s their life? How are they?

I’ve been part of too […]

December 3rd, 2017|Company Culture, Salt.|

How to add page slug to body class in WordPress

By default, WordPress inserts a page ID class onto every page you create. For example, this is a typical <body> tag you’d see on a WordPress site:

So now if you want to style something specifically […]

November 14th, 2017|Code Snippets, Web Design, WordPress|

How do you show you care?

We just found out that our neighborhood grocery store offers something rather unique: Free grocery delivery for new moms, within the first 3 months after having their baby.

I don’t know any other grocer that does this. It may […]

November 6th, 2017|Customer Service, Marketing|

When should you get a new website (and when should you not)?

Many people come to us in need of a new website. And while we certainly appreciate the potential business, there may actually be times when we recommend that a company not get a new website. […]

November 2nd, 2017|Marketing, Strategy, Web Design|

Are your people empowered to override your policies?

At our local grocery store, there’s a program where young children can get a free apple or banana on each visit. For each child you have, they give you a “kids credit card” with pictures of […]

October 23rd, 2017|Customer Service, Marketing|

If you want results, start pruning

Is your organization relentlessly focused on producing results?

More specifically:

Is your work producing the change you want?
Is web traffic increasing? What about conversions?
Do your customers thank you after they work with you?
Are people spreading the word […]

October 8th, 2017|Marketing, Strategy|

Who are you?

Has your brand become a series of vague, disconnected promises? Look at all the taglines on this one t-shirt alone:

“High Grade Quality”
“Unlimited Style”
“Authentic Brand”
“Standard Product”

In all honesty, these don’t mean much at all. There’s nothing to make this […]

October 1st, 2017|Marketing|