People before profits
Put people before profits, and profits will come.
Put profits before people, and people will run.
The tricky thing about business is that in order to survive (and grow), you have to make a profit. You […]
“Sorry, we don’t have red onions.”
We went to a pizza restaurant the other night and ordered red onions as one of our toppings. The server promptly replied, “Sorry, we don’t have red onions.”
This was quite baffling – because upon closer examination of the menu, this […]
Say goodbye to image sprites, and hello to editable SVG
SVG graphics are one of the most useful assets to have on your website or mobile app. In case you’re not familiar with them, SVG stands for Scalable Vector Graphic. The graphics themselves have major advantages […]
Is it worth losing a customer over that?
Our family just bought a new car, and we already love it. The only problem is… within 24 hours of buying it, the battery mysteriously died – twice. We didn’t leave the lights on. We didn’t […]
Marketing is a marathon, not a sprint
There’s no such thing as a “get-rich-quick” scheme – especially in business. Even the companies that look like overnight successes have put in hours and hours of hard work and perseverance to get to that […]
Is your company product-centric or customer-centric?
Far too many companies are more concerned about pushing their products than cultivating long-term customer relationships. They’d rather design, build, and promote the latest “thing” – but all the while, they forget that actual humans […]
Little is the new big
Just like a tiny rudder can steer a large ship, so also can your tiniest marketing actions make a colossal impact. Case in point: At our local Starbucks the other day, I ordered 2 small […]
Do unto others…
There’s a little quote in the bottom left corner of our website (at least if you’re viewing it on a desktop). It simply says: “So whatever you wish that others would do to you, do […]