Work/Life (Un)Balance

Many companies talk about a so-called “Work/Life Balance” – but there are very (very) few companies who truly take this seriously.

Did you know that most people spend about 10 hours per day at work and […]

Love wins.

After seeing more images and videos of the man who was ripped off the United plane – ferociously and violently – the saddest thing is that the aviation police didn’t stop. They tried to remove […]

There once was a marketer named Steve…

There once was a marketer named Steve
Who found it hard to believe
That all his customers would want
To daily and weekly receive
A letter about his stuff,
And he thought they’d had enough.
Until one day he saw
That no […]

The best strategies

…are the ones that put the customers/users/clients first.

It’s tempting to think your bottom line is more important than your user base. But as soon as you start to believe it is, your user base will stop […]

On taking care of your own

When’s the last time you asked your employees how they’re doing?

And not just on projects. I mean, really, truly, sincerely asked them how they’re doing? How’s their family? How’s their life? How are they?

I’ve been part of too […]

How to add page slug to body class in WordPress

By default, WordPress inserts a page ID class onto every page you create. For example, this is a typical <body> tag you’d see on a WordPress site:

So now if you want to style something specifically […]

How do you show you care?

We just found out that our neighborhood grocery store offers something rather unique: Free grocery delivery for new moms, within the first 3 months after having their baby.

I don’t know any other grocer that does this. It may […]

When should you get a new website (and when should you not)?

Many people come to us in need of a new website. And while we certainly appreciate the potential business, there may actually be times when we recommend that a company not get a new website. […]

Are your people empowered to override your policies?

At our local grocery store, there’s a program where young children can get a free apple or banana on each visit. For each child you have, they give you a “kids credit card” with pictures of […]

If you want results, start pruning

Is your organization relentlessly focused on producing results?

More specifically:

Is your work producing the change you want?
Is web traffic increasing? What about conversions?
Do your customers thank you after they work with you?
Are people spreading the word […]