Are your people empowered to override your policies?
At our local grocery store, there’s a program where young children can get a free apple or banana on each visit. For each child you have, they give you a “kids credit card” with pictures of […]
If you want results, start pruning
Is your organization relentlessly focused on producing results?
More specifically:
Is your work producing the change you want?
Is web traffic increasing? What about conversions?
Do your customers thank you after they work with you?
Are people spreading the word […]
Who are you?
Has your brand become a series of vague, disconnected promises? Look at all the taglines on this one t-shirt alone:
“High Grade Quality”
“Unlimited Style”
“Authentic Brand”
“Standard Product”
In all honesty, these don’t mean much at all. There’s nothing to make this […]
People before profits
Put people before profits, and profits will come.
Put profits before people, and people will run.
The tricky thing about business is that in order to survive (and grow), you have to make a profit. You […]
“Sorry, we don’t have red onions.”
We went to a pizza restaurant the other night and ordered red onions as one of our toppings. The server promptly replied, “Sorry, we don’t have red onions.”
This was quite baffling – because upon closer examination of the menu, this […]
Marketing is a marathon, not a sprint
There’s no such thing as a “get-rich-quick” scheme – especially in business. Even the companies that look like overnight successes have put in hours and hours of hard work and perseverance to get to that […]