The best strategies

…are the ones that put the customers/users/clients first.

It’s tempting to think your bottom line is more important than your user base. But as soon as you start to believe it is,¬†your user base will stop […]

Salt., Strategy|

When should you get a new website (and when should you not)?

Many people come to us in need of a new website. And while we certainly appreciate the potential business, there may actually be times when we recommend that a company not get a new website. […]

If you want results, start pruning

Is your organization relentlessly focused on producing results?

More specifically:

Is your work producing the change you want?
Is web traffic increasing? What about conversions?
Do your customers thank you after they work with you?
Are people spreading the word […]

Marketing, Strategy|