The best strategies

…are the ones that put the customers/users/clients first.

It’s tempting to think your bottom line is more important than your user base. But as soon as you start to believe it is, your user base will stop […]

Salt., Strategy|

When should you get a new website (and when should you not)?

Many people come to us in need of a new website. And while we certainly appreciate the potential business, there may actually be times when we recommend that a company not get a new website. […]

If you want results, start pruning

Is your organization relentlessly focused on producing results?

More specifically:

Is your work producing the change you want?
Is web traffic increasing? What about conversions?
Do your customers thank you after they work with you?
Are people spreading the word […]

Marketing, Strategy|