When your customer service is exceptional…
Your website doesn’t have to be perfect. Your code doesn’t have to be flawless. Your user experience doesn’t have to make people dance for joy. Your packaging can be a tad lackluster. Your products don’t have to be the best in the world. Your documentation doesn’t have to win any copywriting awards.
They say that “love covers a multitude of sins.” And isn’t that what great customer service really is? Love.
Focus on serving your customers above everything else. The rest will all fall into place.