…are the ones that put the customers/users/clients first.
It’s tempting to think your bottom line is more important than your user base. But as soon as you start to believe it is, your user base will stop believing in you.
The best strategies always put them front and center. (Yep, even when it’s hard and doesn’t make sense.)
So go ahead. Start strategizing. Just don’t forget who it’s really all about.