There once was a marketer named Steve
Who found it hard to believe
That all his customers would want
To daily and weekly receive
A letter about his stuff,
And he thought they’d had enough.
Until one day he saw
That no one had unsubscribed,
Which caused him to ask “Why?”
And so he went a’searching
To find the answers true –
And then the lightbulb sparked:
He never said “I” – just “YOU.”