5 Mistakes That Are Hurting Your Web Presence

Okay, so that’s kind of a rough title. Sorry… But hey, at least it got your attention. So here goes. Below are 5 mistakes regarding your web presence that could be costing you customers and/or […]

Be XXXX

Ever wonder how to improve your business overnight?

I’ll tell you.

It’s simple. But hard.

It requires day in, day out, consistent effort.

Perseverance. Intentionality.

What is it?

2 words.

6 letters.

Be.

Nice.

That’s it.

Be nice.

To everyone. All the time.

Watch how you talk. How […]

Why Great Customer Service Automatically Makes You Better Than The Competition

When your customer service is exceptional…

Your website doesn’t have to be perfect. Your code doesn’t have to be flawless. Your user experience doesn’t have to make people dance for joy. Your packaging can be a tad […]

How Much is Your Website Really Worth?

I often tell people that your website is just another employee. It should be working for you. It should look professional. It should be friendly and considerate. And it should ultimately be creating more revenue for your organization.

Is […]

The New Marketing

The web is the new marketing. Product, price, place, promotion. They’re all online.

Yes, offline still exists. But in many ways, it’s dying by the day. The big boxes are folding up shop.

So how will you […]

Marketing|

Honesty

Isn’t just the best policy. It’s the only policy. Once you lie, deceive, misinform, etc. – the trust is broken. And trust is something that takes quite a long time to earn, and only a split […]

Do your users enjoy you?

Not, “do your users tolerate you?” But do they genuinely enjoy you?

Your services. Your employees. Your website. Your packaging. Your store. Your hold music. Your parking lot. Your emails. Your tone of voice. Your documentation…

If they don’t […]

There once was a marketer named Steve…

There once was a marketer named Steve
Who found it hard to believe
That all his customers would want
To daily and weekly receive
A letter about his stuff,
And he thought they’d had enough.
Until one day he saw
That no […]

Marketing|

How do you show you care?

We just found out that our neighborhood grocery store offers something rather unique: Free grocery delivery for new moms, within the first 3 months after having their baby.

I don’t know any other grocer that does this. It may […]

When should you get a new website (and when should you not)?

Many people come to us in need of a new website. And while we certainly appreciate the potential business, there may actually be times when we recommend that a company not get a new website. […]